The Complete 32-Point SEO Checklist For 2019 – SEJ
If you’re trying to find an exact, step-by-step SEO checklist that you can use immediately, you’re going to love this post.
It’s an awfully direct, simple method that may drive a lot of traffic and a lot of customers to your web site as quickly as attainable.
Everything on this SEO list – and on-page improvement generally — ought to be thought of as incrementally useful.
Try to get as many of them as you can, but don’t worry too much if you miss a few.
How to Use this Checklist
In most cases, you won’t want or be able to tick all the boxes, and you certainly will not be able to go through this whole checklist in a single day, and that’s OK.
Keep your PDF version handy, or print it and keep it next to you for the next few weeks, and keep ticking those boxes so you can keep track of what is done, what’s missing, and what you won’t do at all.
Prerequisites Before You Start
Tracking, plugins & mandatory tools
Setup Google Tag Manager
Google Tag Manager could be a great tool to feature and manage multiple pixels and chase codes while not the desirous to edit the code of a website.
Google Tag Manager
Setup Google Analytics
Google Analytics is a must-have.
For SEO, you’ll be able to track things like what quantity traffic you’re obtaining from search engines, that pages have gotten the foremost organic traffic, what’s the bounce rate,
along with many other important metrics.
Set Up Google Search Console
Search Console is a free tool provided by Google to webmasters.
This is however you communicate directly with Google and get data and feedback on how your site is performing.
Using WordPress? Install Yoast SEO
Yoast SEO is a WordPress plugin that makes it incredibly easy for you to create SEO-friendly content. It takes care of things like canonical tags, noindex tags, and sitemaps for you.
How to Install and Setup WordPress SEO Plugin by Yoast
On-Page SEO Checklist
Heads up: check up on our advanced on-page SEO tutorial to induce a gradual walkthrough.
Perform keyword research
Understanding the terms that individuals use once they search, and therefore the intent behind them is crucial to your SEO strategy.
Be sure to think about searcher intent and problem, pick 1 keyword per page, and you’ll generally want to start with lower-volume keywords first.
Try to get your keyword into your page universal resource locator
Keywords within the universal resource locator square measure legendary to be a ranking signal.
However, you should avoid stuffing your URL with keywords: research has shown that shorter URLs tend to rank higher than long ones.
Side note: There square measure terribly serious consequences to dynamic a universal resource locator that already has authority – don’t do that if your page already has links!
Best practices for structuring URLs
Add your keyword to your title tag and build it compelling
Even though together with keywords within the title tag remains necessary, it is not enough to get you to rank high.
Search engines currently weigh within the clickthrough rate on the results in addition once deciding rankings, so an attractive and compelling title will help you get more people to
click on your page.
Title tag preview tool
How To Optimize Your Website’s markup language Title Tag For a lot of Traffic
Add your keyword to your meta description and build it compelling
The content of the meta description isn’t utilized by search engines as a ranking signal.
However, together with your keyword in it and writing a compelling meta description will facilitate along with your CTR.
Add your keyword to your H1 tag, and check that to solely use one
Even though the worth of the H2, H3,…, H6 tags for SEO is debatable, it is still generally a good idea to include your primary keyword in your H1 tag,
make sure there’s one H1 within the entire page which it seems before the other heading tag.
Use your keyword three times, and check that you’ve got a minimum of a hundred words per page (but 500+ is ideal)
Use your keyword three times, and check that to possess a minimum of a hundred words on every universal resource locator (minimum – a lot of the better).
You can still rank with less, and you don’t ever need to place supererogatory text on your web site, however, I like to recommend not making a brand new page unless you’ve got
roughly ~100 words worth of content.
Use synonyms in your copy
As search engines gain an additional complicated understanding of human language, content creators arable to utilize additional linguistic communication and still keep relevant to the keywords they’re making an attempt
to rank for.
Synonyms ar nice, and mistreatment linguistic communication that’s influenced by keyword analysis (rather than simply pure keywords) is extremely inspired.
What synonyms mean for SEO
Use Latent Semantic Indexing (LSI) in your copy
Latent linguistics categorization, or LSI, is a method used to determine context.
Including keywords that are thematically related to your primary keyword can help the search engine understand what the content of your page is about.
Latent linguistics categorization (LSI) & Google RankBrain: the whole Guide
Add descriptive altitude tags and filenames to your pages
Search engines “see” pictures by reading the altitude tag and searching at file names, among other factors.
Try to be descriptive when you name your images. We also talk about images in email campaigns in the same way.
Image altitude Text: a way to Do Image SEO for additional Traffic
Link to other pages with SEO-friendly anchor text
In addition to together with links to relevant and authoritative sites in your content, Google looks at the language used in the hyperlink itself.
By together with internal links with text that’s relevant to the page that you just ar linking to, and including your keywords, you are indicating what the content being linked
Avoid using keywords in global navigation, though, as that can look like over-optimization. Stick to in-content links instead.
Best practices for internal linking
Anchor Text & SEO: a way to Optimize Link Anchor Text for additional Traffic
Off-Page SEO Checklist
Use Ahrefs to analyze your link profile
Enter your domain into Ahrefs.com – what’s your domain score? How many unique root domains do you have pointing to your site? How many do your competitors have? Are the backlinks from contextually relevant sites? Are the backlinks NOT going through redirect chains? Is anchor text distribution natural?
Evaluate your competitor’s link profiles
This is the easiest way to get started with link building.
Tracking wherever they’re obtaining their most authoritative backlinks can assist you to know their strategy, however, they’re anchoring the links on their pages, and supply insights as
to where you can gain similar links.
Moz Link Explorer
Technical SEO Checklist
Check Google’s Search Console for crawl errors, duplicate content errors, missing titles and more
This is Google’s free tool for website owners to get data on the search performance of their websites.
You’ll be ready to use it to search out technical problems along with your website like duplicate content, realize information on search rankings, visibility, CTR and additional.
Google Search Console
Identify bad redirects (302s that should be 301s)
A 301 redirect is a permanent redirect and passes almost all SEO value from the old page to the new one. This is a good redirect.
A 302 is a temporary redirect. It’s used for site maintenance or time-specific promotions.
The SEO worth of the redirected page isn’t passed to the new destination.
Replace (almost all) 302 redirects with 301 redirects.
How to produce and Verify a 301 direct on WordPress
Look for broken links, errors, and crawl problems
The larger your site, the more important this is.
Broken links, errors, and crawl errors create it tougher for search engines to search out your content, index it and drive traffic to that.
Make sure you don’t have duplicate content
Duplicate content will dilute the worth of your content among many URLs.
Use 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site.
Check your site’s speed and keep it fast!
Search engines worth websites that give decent user expertise and also the speed of your site may be a vast issue.
A slow loading website can increase your bounce rate, as visitors lose patience and leave.
Make sure your site is mobile friendly
As AN increasing quantity of net traffic comes from mobile devices, having a website that’s not awake to completely different screen sizes and shapes can negatively impact usability, particularly for
Google’s mobile-friendly testing tool
Create AN XML sitemap and submit it to Google Search Console
An XML sitemap helps search engines understand the structure of your site and find all the pages on your site that you want to be indexed.
Google XML Sitemaps WordPress Plugin
The Yoast SEO plugin additionally comes with this practicality by default
Create a robots.txt file and submit it to Google Search Console
In conjunction with AN XML sitemap, a robots.txt file will establish what activities crawlers are permitted to perform in relation to each page.
Including one within the ranking, directory permits you to regulate the method that a look engine crawls and indexes your website.
It is often mere for various sorts of crawlers, allowing you to establish different protocols for different search engines.
Google’s robots.txt tool
Claim your name on as several social networking sites as potential
For name management reasons, not only do you want to make sure no one else gets your account name, but you can often own all the results on the first
page of a look for your whole if you’re a brand new web site or company.
Use an SEO Audit Tool to double-check everything
Performing AN SEO audit manually is long and complex.
Fortunately, there are SEO auditing tools that can help with the process.
These will speed up the process, identifying errors and offering solutions.
This allows you to pay additional of it slow acting on overall strategy, rather than hunting down broken links.
SEO Audit Tool
Care about the US? Setup Bing Webmaster Tools
This is the equivalent to Google’s Search Console for Microsoft’s search engine.
Bing Webmaster Tools